There is no money to be made protecting water as the source of life. Financing Great Lakes care today comes through either altruistic charity or legislated compensation. Water restoration costs are a fractional expense for a pollution-based economic system. Advocating for a friendlier version of the current system denies its core impulses and interests. Let’s be honest -- degrading the living earth makes obscene amounts of money and defines our current story about “progress”. How can our collective and radical imaginations connect our desire for connecting money’s value with our values?